Nancy Wong
Associate Professor
Email: nywong@wisc.edu
Office: 310 Middleton Building
Department of Consumer Science
School of Human Ecology
University of Wisconsin-Madison
Middleton Buiding
1305 Linden Drive
Madison, WI 53706
Nancy Wong is an Associate Professor in the Department of Consumer Science and the faculty director of the Center of Retailing Excellence at SoHE. She is also a faculty affiliate at the Marketing Department, School of Business. She received her Ph.D. in Business Administration and a M.A. in Social Psychology at the University of Michigan. She also received her M.B.A. from University of California-Los Angeles and her B.B.A. from York University, Canada. Her research has focused on the influence of culture in consumption decisions, affective responses, and consumption values such as materialism. In addition to exploring methodological issues in cross-cultural research, she also conducts research on the societal implications of marketing activities in healthcare and sustainability.
