The Retailing major prepares students for managerial and merchandising careers in a dynamic, technologically advanced, and globally focused industry. Career opportunities, particularly in retail management, offer students rapid advancement with companies experiencing growth via new store formats, category specific concepts, or global expansion. Professional career options include store management, merchandising (buying), information systems, distribution, inventory management, public relations, advertising, consumer credit, personnel management, and direct marketing.
The Retailing major builds on a general studies background that requires analytical, statistical aptitude. Degree requirements integrate retailing, consumer science, and business courses, providing options for specialization in small business management, retail business management, or retail sales communication. Through elective credits, students can gain an additional product or skills focus according to their career interests. A supervised field experience or competitive placement internship provides an opportunity to earn degree credit for experiential learning.
Leading department, discount, and specialty stores regularly recruit candidates at the UW-Madison for executive training positions.
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