Years of Challenge and a Search for New Identity (1961-74)

William H. Marshall

Following Zuill's retirement in 1961, the School underwent a series of dramatic transformations. In 1968, the Department of Foods and Nutrition was removed from the School and placed in the College of Agricultural and Life Sciences. The same year, the School's name was changed from the School of Home Economics to the School of Family Resources and Consumer Sciences, a recognition of the redefinition of the field evident throughout the nation. Dr. William H. Marshall was named Director of the School of Family Resources and Consumer Sciences in 1969, the first male to head home economics on the University of Wisconsin-Madison campus.

The Home Management House

In another recognition of the changing mission of home economics, the Home Management House was discontinued as a live-in practice house in 1970 and was converted into office space and classrooms. In 1973 Marshall was dismissed from his administrative post, and the School was moved out of the College of Agricultural and Life Sciences and was reconstituted as an independent unit within the University.